To the critics who would say rock n’ roll hasn’t had a pulse in ten years and further that those who try and resuscitate its life force are wasting valuable talent, In/Vertigo presents “Bad Enemy” a blistering new single from their upcoming debut extended play, out everywhere that independent music is sold this autumn. A lot of my peers in the journalism community have been in love with this idea that rock is dead, hip-hop is dead, even pop is dead, but I for one have never bought into any of it. The underground is where all music lives and breathes regardless of the industry, and that’s exactly where In/Vertigo came together and found that they could be pretty brilliant when they put their heads together.
Looking for real rock amidst all of the chaotic white noise occupying the FM dial lately hasn’t been easy for the novice listener, but in reality it’s been right where it always was – existing just beneath the surface of commercialism where nothing can tarnish its pure relentlessness. In the Canadian wilderness, In/Vertigo found inspiration to make music as bold and beautiful as the nature around them, and their hometown of Calgary has seen their sound expand into a gargantuan powerhouse over the last couple of years. Now the group is ready to make the leap into the big leagues, and although this is only their first ever recorded song, I think that we’re bearing witness to the rise of an unstoppable giant.
“Bad Enemy” is dangerous and mischievously confident in its warring momentum, but more than anything else it’s In/Vertigo’s attitude that really makes this a standout song for the year. Vocalist Reed Alton is one of the more physical frontmen in the game right now, and not only does he spellbind us with his nimble navigation of the complex construction of “Bad Enemy,” he actually creates a lot of sincere melody along the way. Alton doesn’t compete for all of the glory though with guitarist Shaddy Elsaghir, who competently bludgeons us with one cruel riff after another, nor bassist Duncan McCartney and drummer Keaton Byfield who handle things on the backend with expert level care. Together these cats are making enormous waves, and Americans are bound to start feeling the mist in the coming months.
I’ll have to see them live and in person to know for certain, but if In/Vertigo’s sound translates onto the stage as well as it does through the speakers of my headphones then this could be the hottest touring act of the 2020s. I’ve been a harsh critic of the live rock circuit for the last half decade because it’s felt like no one was putting everything into their performances anymore; that isn’t the case with this crew. If anything, In/Vertigo put themselves out there so much that their vulnerability could be construed as avant-garde when stripped down to its bare bones. In either case I plan on finding out for myself what the secret is to their success, and I’m sure the band will give me plenty more material to study in the next couple of years ahead.
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