John Futterknecht and Marty Seldman deliver some Proven Skills & Strategies to Succeed in a Collaborative World

Longtime employment professionals John Futterknecht and Marty Seldman brought their talents together in book form before with their previous work Customer Tells: Delivering World Class Customer Service by Reading Your Customer’ Signs and Signals. Their new book Leading the Global Matrix: Proven Skills & Strategies to Succeed in a Collaborative World, however, outstrips their fine first joint effort thanks to its fine prose and the comprehensive nature of their examination. Though the book never exceeds three hundred pages, it is comprehensive as few texts are. Futterknecht and Seldman cover in ten chapters what might have taken a lesser writer twenty chapters to address and remain resolutely focused on communicating their message from the first page to last.

The professional and academic rigor they bring to the book is the biggest reason why. Each of the book’s ten chapters possesses a laser focus on the subject at hand without wavering or lapsing into digressions disconnected from the central theme of that particular section. Futterknecht and Seldman leave no obvious stone unturned in their exploration of what it takes to successfully implement a matrix design on corporate structure and they are refreshingly honest, as well, about the challenges it creates and how to surmount or circumvent each one. Their combined prose talents portray these necessary maneuverings and responses in clear, unadorned language that avoids bogging itself down in jargon and, instead, speaks to each reader in a straight forward conversational style easy to comprehend.


They have obviously devoted countless hours to delving into the subject, but I cannot help but wish they reinforced their conclusions with a little mor research and less about what their time “in the field” has produced. We should place a premium on their experiences, after all both men bring well over a half century’s worth of experience to bear on the topic, but individuals are often enthralled with movements. Supporting opinions from other sources does a fantastic job of transforming seeming zealots into reasonable promoters of a specific point of view. There is research present throughout this book, but the bulk of it relies on the opinions of its co-authors.

Leading in the Global Matrix, however, does build in a coherent and linear fashion. Futterknecht and Seldman make their argument in a effective manner, each new point building on what has come before, and it results in a better book overall. They pay an appropriate amount of lip service to the potential setbacks corporate architects may experience along the way and how such moments should be addressed though there’s never a single moment when you sense their confidence in the matrix organizational style is in doubt.



Leading the Global Matrix: Proven Skills & Strategies to Succeed in a Collaborative World makes it clear from the outset which side of the fence they fall on and makes no apologies for it. They have produced an important employment tool and reference guide with this text and its readability makes it even more notable n a subject area where readability isn’t always a strength you can readily point towards. It is a notable and, ultimately, memorable work with great utility.

Clay Burton