Lauria “Losing Me”
For artists, connecting with their audience is a lot tougher that it might look from afar. While it might be easy to make a beat or a rhythm that can inspire people to move and dance, making a song that they can genuinely, honestly connect with on a much more spiritual level is something that doesn’t just require skill, but a ton of heart as well. It’s not a question of whether or not the likability is there, but the relatability; it can’t feel like a singer is just performing something for us, but expressing a feeling or a large emotion that we share and are bound by. Singer/songwriter Lauria is proving that she’s got the charisma and the organic identity to be one of the best in the game, and right now she has her white hot new single “Losing Me” to thank for all of the attention.
A smoky bassline throbs against the funky beats administered from the backing track in “Losing Me.” It adds a layer of mystique over the otherwise totally accessible Lauria, who sings with a gusto that could leave her mistaken for a divine angel instead of just an earthly songstress. She’s good, and what’s even better is that she doesn’t have to pile on a lot of additional frills to convince you that she’s the real article. “Losing Me” is a pretty simply constructed song, but the modesty of its design is rather deceiving when considering the ambitious nature of Lauria’s approach to making music in the studio. Her voice would work well in almost any setting because it’s clear that she puts in all of the blue collar, old school working musician hours to make it perfect and tailor made for her target audience.
It shouldn’t go without mentioning the overt reggae influence that exists within the bones of “Losing Me” that is consistent with a continued celebration of the exotic stylings of Caribbean music that we’ve been seeing in the latter half of the 2010’s in R&B. What sets this particular arrangement apart from some of the similar tracks that I’ve heard in the last few years is in its understated delivery, which makes it sound a lot less derivative than the best of what some of Lauria’s closest competition can muster. And yes, I do call the fellow artists of her scene her competition, because now more than ever before thanks to the advent of social media and international connectivity through the internet, it’s practically harder to break into this business than it is to become a surgeon. Strike that; it is harder, because in music there isn’t a school or a set of regulations that you can follow a clear path of study to attain proficiency in the field. She’s ready to play in the major leagues, and if this is just a mere glimpse into her capacities as composer and a singer, then a full length album is going to need to happen very soon. Lauria has a chance to move up to the next level faster than anyone else in her aesthetic class right now, and “Losing Me” just might be the song to usher in her reign over the charts.