William Putsis – The Carrot and the Stick: A Strategic Control Approach to Winning in Today’s Interconnected Markets

I confess I found this a challenging book because of my unfamiliarity with the subject, but Professor William Putsis’ book The Carrot and the Stick: A Strategic Control Approach to Winning in Today’s Interconnected Markets heightened my understanding of modern business in a way I didn’t expect. There are a number of difficult concepts in the book for newcomers to the subject but Putsis writes with such a clear and concise voice that novices to his theories and thinking will comprehend them fully by books end. It is to be expected that such a renowned academic would marshal a vast wealth of research to support his points, but other aspects of the book are a delight.

He constructs the book in three sections, delineating definitions, providing a process of practical applying of his ideas and concluding with a final part addressing how business leaders can further maximize the opportunities his ideas promote. He has an outstanding flair for interlacing the work with historical precedents and personable accounts of his own personal experiences. Readers might often regard academic work as potentially dry stuff reads, but Putsis boasts a writing style that reflects his personality rather than making the word read like a selection from a textbook. This will undoubtedly broaden the book’s appeal to a wide audience.

Included with the text are an assortment of graphic illustrations he intends to reinforce his theories. The book is full of conviction and missionary zeal but never strident. The aforementioned historical examples included in The Carrot and the Stick: A Strategic Control Approach to Winning in Today’s Interconnected Markets are never obscure for knowledgeable readers of history and even those unfamiliar are enlightened by his insights. It is clear Putsis hopes for this text for be a help to business leaders and captains of industry to better understand the new world we all live and increase their chances for success.

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The Carrot and the Stick: A Strategic Control Approach to Winning in Today’s Interconnected Markets never goes on and on belaboring its points. The hardcover edition is fewer than three hundred pages and its digital counterpart likely even fewer. This increases its value for readers as busy professionals are unlikely to have time for reading vast tomes. They want the information they are searching for framed in a concise and useful fashion. It is, however, recommend that potential readers read the book in a linear fashion rather than just dipping their toes into the water.

I find the sheer wealth of research a little overwhelming because Putsis makes his case with such conviction it renders much of it seemingly unnecessary. It is a testament to his professionalism and academic excellence, however, that he sees the need for providing the se secondary materials for any interested parties. The Carrot and the Stick: A Strategic Control Approach to Winning in Today’s Interconnected Markets speaks to the business of today with authority, friendliness, and outstanding intelligence present on each page. Modern business leaders will find it indispensable.

Michael Rand